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BIZ / Competitive /PR Specialist, Tokyo SUBMIT
Vacancy detail
Brand - XXX (Apparel Brand)
Vacancy title - PR Specialist
Function - Marketing
City - Tokyo
Salary - CompetitiveDescription
XXX (Apparel Brand)h is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands XXX (Apparel Brand)h® and xxx®. Globally, the company serves 40,000 wholesale customers and sells its products in 4,050 controlled points of sale as well as via several own online shops. The XXX (Apparel Brand)h Group is a member of the Business Social Compliance Initiative (BSCI).
We are looking immediately for a highly motivated PR Specialist to join our growing Marketing Department in Tokyo!
PR Specialist
The purpose of Collaboration & Corporate/Brand PR Specialist role is to develop and execute PR strategies and plans in 360 manner in ways to build and strengthen XXX (Apparel Brand)h each brand and Company Brand equity/loyalty and contribute to sales fundamentals(e.g. footfall, VPT, UPT).Furthermore, in addition to building relationships with regular media and journalists, the PR Specialist will find influencers who are meaningful to each brand relationships with them.
The PR Specialist also shall strongly support the PR Manager and other related departments in building relationships with product collaboration partners.
Similarly, the PR Specialist will strive to build and maintain relationship with important stakeholders such as media partners and influencers, and aim to create new collaborations from those relationships.
Roles & Responsibilities:
- Support to develop the PR story and annual plan according to each brand’s strategies.
- Develop and enhance good relationship with media/journalist and external stakeholders to communicate our brand value and key information.
- Maintaining the company’s reputation from various angles.
- Responsible for increasing XXX (Apparel Brand)h's all brands fans in the media by communicating brand value and innovative product information to key media, journalists and influencers in the best possible way.
- Support to plan and manage specific PR activities/events [e.g. Press preview, Product launching event, online communication activities]
- Responsible for exploring the possibilities of digital PR and actively expanding into the area of digital PR.
- Corporate PR includes follows; 1) Relationship management with external stakeholders and having correspondence for media interview/questionnaires 2) Issuing internal corporate magazine 3) Carry out crisis management with reporting and consulting with her superior.
- Support internal communication: 1) Communicate the corporate matter, each brand matter, and other necessary information with the company. 2) Raise up employees’ motivation with communicating company/brand good news.
- Realize brand collaboration projects that can improve the value of the brand and create sympathy for consumers.
- Support to develop various type of collaboration project in each brand; media collaboration, influencers, ambassadors, projects, etc.
Your ideal profile:
- 3 years+ experiences in PR
- Preferred experience in Marketing and digital marketing
- Extensive consumer and competitor understanding
- Cross Functional expertise in PR
- Experience to develop the PR narrative/story
- Experience to co-working several agencies
- Experience in beauty / apparel business is a bonus
- Proven ability to lead complex and multi-functional teams
- High drive + result orientated
- Ability to inspire via strong presentation and communication skills
- Strategic thinking and commercial minds
- Positive thinking + Friendly
- Must appear in our brand or product introduction video (SNS etc.)
- Sensitive to trend and the target consumers for each brand
- Much better with background in working both country (local) level and HQ (central) level
- Educated to degree level +
- Fluent business language skills in Japanese
- English: Mandatory reading and writing / It is a plus if she/he can have daily conversation
- IT proficiency: Basic PC tool [Excel, Word, Power point]
We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.
We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, XXX and XXX (Apparel Brand)h, continue to delight our consumers.
XXX (Apparel Brand)h Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your application letter and CV in English, diplomas and expected salary range by clicking on Submit.
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